Technical/Business Writing

Latest Feature Articles


Dangers of Hired Wikipedia Editing
Wikipedia has no policy on paid editing, but when entrepreneur Gregory Kohs announced he would create articles for hire, he was banned, and the policy left unchanged.
Women's Dating Rules as Career Advice
The rules of dating are different for men and women, and so too are the rules for career advancement. Nicole Williams suggests how dating rules can be career advice.
Marketing Using Blogs, Twitter, and the Web
In "The New Rules of Marketing and PR," David Meerman Scott lays out the best ways for a business to get noticed, and why ignoring them is a bad decision.
Contents of a Press Kit
Companies of all sizes should have a press kit compiled. Also called a media kit, it provides background information helpful to reporters, bloggers, and consumers.
New Rules for News Releases
The traditional formula of cultivating relationships with targeted journalists before sending press releases is giving way to news releases for all audiences.
Using White Papers for Marketing
A white paper is a technical document that argues for a specific position or way to solve a problem. It is a business tool that demonstrates the expertise of the writer.
Listing a Business on Google Local
Google is the number one way that people find information about local businesses, so it makes sense to write the content that will be found in the local search results.
Technical Jargon of Wikipedia
Reading the English Wikipedia requires a decent vocabulary, but once one begins to edit articles there, a guide to the dense acronyms and jargon is useful.
Wikipedia as a Marketing Tool
Wikipedia may be able to get the word out about a company, but its users are only interested in dispassionate, third-party information which educates.
Verifying Business Information in Wikipedia
The policy for Wikipedia is that all information included must come from reliable sources that can be verified. Incorrect information about a business can be removed.
Wikipedian Editor for Hire
What does Wikipedia policy say about being paid to edit articles in the encyclopedia? This article in a nutshell: it's not forbidden, but make sure you follow the rules.
Is Wikipedia a Reliable Research Tool?
The debate over Wikipedia's accuracy continues, pitting learned academics against 21st-century students who desire to get answers fast.
Neutrality in Wikipedia for Business Writers
One of Wikipedia's core policies requires articles to be written from a neutral point of view, a concept that frustrates honest and dishonest business writers alike.
How to Get Exposure for a New Wikipedia Article
The "Did You Know?" section of Wikipedia's main page highlights information from the encyclopedia's newest articles. Here's what it takes to make the grade.
Business Notability in Wikipedia
Wikipedia is alluring because it's prominent and easy to edit. Take time to learn about its notability criteria before trying to use it for promotional purposes.
When an Article is Deleted from Wikipedia
The allure of Wikipedia's ease of editing often leaves new editors with all their work deleted because it violated some policy or other. Here are options to consider.
Three Ways to Bulletproof Business Editing
In the likely case that your company doesn't have an editing and proofreading budget, some advice for keeping your copy clear of errors.
3 Make-or-Break Items for Business Proposals
Business proposals must be highly competitive in a tight economy. Here are 3 elements that, if used wisely, can make a proposal rise to the top of the pile.
6 Tips for Writing Strong Business Proposals
Putting together a business proposal for a large contract can seem intimidating or overwhelming, but if your company is right for the job it needn't be.
Paid Blog Posts and Blogvertorials
Businesses are seeking ways to monetize blogs for marketing, and paid blogging changing as it develops the best model for hired bloggers to write "blogvertorials."
Using Twitter for Client Communication
Twitter provides a format for businesses to reach out to customers quickly and consistently. Customer service, rumor control and publicity have never been easier.
Using Hashtags for Organization in Twitter
Hashtags are a method of organizing the "tweets" sent via microblogging platform Twitter. Posts marked with hashtags are more searchable, at the cost of some characters.
Writing Business Christmas Cards
Sending Christmas cards for business is a wonderful idea - make sure the message is tasteful, appropriate, and respectful of both the season and the relationship.
How to Use Facebook Pages for Business
Facebook is a trendsetting company in the arena of online social networking. The release of its Facebook Pages application has made it easier for businesses to join in.
How to Write Online Reviews
Tough economic times cause people to do more research before making purchase decisions. Helpful online product reviews state their case quickly and completely.