Technical/Business Writing
Latest Feature Articles
|
|
Dangers of Hired Wikipedia Editing
Wikipedia has no policy on paid editing, but when entrepreneur Gregory Kohs announced he would create articles for hire, he was banned, and the policy left unchanged.
|
|
|
Women's Dating Rules as Career Advice
The rules of dating are different for men and women, and so too are the rules for career advancement. Nicole Williams suggests how dating rules can be career advice.
|
|
|
Contents of a Press Kit
Companies of all sizes should have a press kit compiled. Also called a media kit, it provides background information helpful to reporters, bloggers, and consumers.
|
|
|
New Rules for News Releases
The traditional formula of cultivating relationships with targeted journalists before sending press releases is giving way to news releases for all audiences.
|
|
|
Using White Papers for Marketing
A white paper is a technical document that argues for a specific position or way to solve a problem. It is a business tool that demonstrates the expertise of the writer.
|
|
|
Listing a Business on Google Local
Google is the number one way that people find information about local businesses, so it makes sense to write the content that will be found in the local search results.
|
|
|
Technical Jargon of Wikipedia
Reading the English Wikipedia requires a decent vocabulary, but once one begins to edit articles there, a guide to the dense acronyms and jargon is useful.
|
|
|
Wikipedia as a Marketing Tool
Wikipedia may be able to get the word out about a company, but its users are only interested in dispassionate, third-party information which educates.
|
|
|
Wikipedian Editor for Hire
What does Wikipedia policy say about being paid to edit articles in the encyclopedia? This article in a nutshell: it's not forbidden, but make sure you follow the rules.
|
|
|
Business Notability in Wikipedia
Wikipedia is alluring because it's prominent and easy to edit. Take time to learn about its notability criteria before trying to use it for promotional purposes.
|
|
|
When an Article is Deleted from Wikipedia
The allure of Wikipedia's ease of editing often leaves new editors with all their work deleted because it violated some policy or other. Here are options to consider.
|
|
|
Paid Blog Posts and Blogvertorials
Businesses are seeking ways to monetize blogs for marketing, and paid blogging changing as it develops the best model for hired bloggers to write "blogvertorials."
|
|
|
Using Twitter for Client Communication
Twitter provides a format for businesses to reach out to customers quickly and consistently. Customer service, rumor control and publicity have never been easier.
|
|
|
Using Hashtags for Organization in Twitter
Hashtags are a method of organizing the "tweets" sent via microblogging platform Twitter. Posts marked with hashtags are more searchable, at the cost of some characters.
|
|
|
Writing Business Christmas Cards
Sending Christmas cards for business is a wonderful idea - make sure the message is tasteful, appropriate, and respectful of both the season and the relationship.
|
|
|
How to Use Facebook Pages for Business
Facebook is a trendsetting company in the arena of online social networking. The release of its Facebook Pages application has made it easier for businesses to join in.
|
|
|
How to Write Online Reviews
Tough economic times cause people to do more research before making purchase decisions. Helpful online product reviews state their case quickly and completely.
|
|